Shambhavi Srivastava* and Noopur Anand
The advancements in fabric technology have enabled the creation of the same garment from different fabric types, potentially resulting in a change in garment fit. With the introduction of stretch in denim, it becomes essential to analyse the impact of fabric stretch on garment fit to provide customers with better-fitting garments and increasing customer satisfaction and future purchases.
The study analyses the fit issues occurring in the stretchable jeans of a brand by taking customer fit feedback and analysing the garment measurements against its competitors. The study also maps the variation in fabric stretch percentage to ensure the correct use of measurements while manufacturing the garment.
CLO 3D is used to visually analyse the current garment as well as to improve the measurements of the jeans ultimately coming up with a standard method of adjustment of measurements for creation of jeans with fabrics with different stretch percentages.
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