Revista de Gestión Empresarial y Hotelera

Can Medical Value Travel make global healthcare a flat market place?

Benny Charles Daniel

Medical Value Travel is a fast growing segment contributing good growth for the providers across destination counties. India has diligently recognised the opportunity and is showcasing its strength and potential in global market through public-private partnership, thereby paving its way to become a hub for medical tourism. However this segment still lies lucrative and is a transaction based industry. It has been creating minimal or sub optimal value in the ecosystem. In a layman

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