Revista de trastornos alimentarios y nutricionales

Millennial Consumerism the 21^st Century Slice of Time by Way of Nutraceuticals and Functional Foods

Darshan Shah*

This paper provides insights for marketers who are working in the food and pharmaceutical industry. Brands with the help of this paper can get a gist of the perceptions and acceptance of the consumers towards the nutraceuticals and functional foods in satisfying the conventional and health related requirements. Moreover, brands and marketers need to consider the information that they want to convey through their advertisement campaigns since millennials pay fine attention to details related to composition, attributes, regulatory aspects, nature of product, targeted diseases and so on. Further, brands should involve dieticians and doctors so as to maintain the credibly in terms of the nutritional values to the targeted consumers. Nevertheless, this paper also urges the governing bodies for laying down the rules and regulations to regulate the nutraceuticals and functional food products in the market.